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What kind of photography  do you specialize in? Do you consider yourself a traditional wedding photographer, or do you take a different approach?
I do everything … family shots, pets, boudoir, weddings, and I’m very big on Christmas. Every year I create a Christmas set shot with different colors so I can still appeal to repeat customers. I also have a very large senior clientele.
How have you approached building a successful business in today’s marketplace?
I’ve approached it by being different. I am not your typical photographer. I have a unique studio that combines my decorating and gardening interests. I’ve engineered Space so I have all kinds of wonderful areas to shoot in – sofas, chairs, ottomans, windows, walls, gardens, balconies – Space has them all. And as I mentioned, Space is a money-maker for me as a rental property.
How has photography changed since you started? Where do you see it going? How has the digital revolution impacted you?
Digital has had a huge impact on me as well as my business. After all, I didn’t even have an e-mail address until two years ago! I was a film shooter for years. I’ve had to learn so much to stay on top of things. I really think younger photographers have an edge here – they’ve been brought up on computers. It’s just got to come easier for them.
Go to page 10 to find out what Vivian's advice is to upcoming photographers...
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