(continued from page five)
“So here I am, still in New Orleans. And I’m reinventing myself. I
won’t say it isn’t hard – it’s very hard to start over, especially in
the same place. The experts say New Orleans won’t be back to the way it
was for another 15 or 20 years, that’s how huge the damage is from
Katrina. Sixty percent of my clients came from an area called Lakeview.
If you go to Lakeview today, it’s like Katrina was yesterday there.
Everything is still decimated. When that kind of rot and ruin gets down
into your soul, it’s hard to get it out .. but we are trying. Right
now, we need the media to understand all the good things that have
happened here in the last few years, all the beauty that’s still here
in New Orleans. We need people to come back here.”

“Once you live through a catastrophe like Katrina, you realize how
valuable peoples’ memories truly are. For example, Katrina has given me
a different outlook on releasing archived files to my customers. I now
feel a huge responsibility to properly preserve my images. I feel it’s
a necessity to print out the images and put them in beautiful album, to
back up my files off site, and to give clients a back up CD or DVD
that they can keep in their safety deposit boxes. Not to take the place
of the album, never that: but just as an added precaution, should the
unthinkable occur again. No, albums are way too important to the
business of photography to ever be replaced by CDs. They’re one sure
way photographers can make more money. Digital has hurt the perceived
value of photographers. Albums can counter that. We have to learn the
new albums, selectively adopt them into our line, and introduce them to
our customers with new services. For example, I sell a Kids Club
program with Nouveau peel and stick albums. We do a shoot every few
months and fill a page or two in the album. By the time the kids are
five, we’ve filled two albums. Then I sell that same family on a 12
year program, with a single yearly session for ages 6 through 18. The
album grows as the kids grow, and is an integral part of building a
long term relationship and bringing them back into the studio.”

“Yes, Katrina changed things for me, but then, so did digital, for all
of us. There are so many new photographers out there now, and honestly,
they just don’t know what they’re doing. They don’t know lighting, they
don’t know posing, they don’t know composition. They have no depth to
their work, and they seem to be afraid of studying and working hard to
learn what they don’t know. They just point and shoot, and then spend
hours and hours and hours trying to fix things in Photoshop. That’s not
art to me. If you learn the rules, then break them knowingly, that’s
art. Breaking the rules without even knowing them … well, that’s just
sloppy. To me, it’s an honor to be invited to shoot a wedding, to be
part of the most important day in a client’s life. I believe
photographers have a responsibility to orchestrate and create the
wedding, not just capture it. It may be the clients’ wedding, but it’s
your story to tell. That’s what worked for me before Katrina, and
that’s what’s working for me again.”
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