INTRODUCING

A TOTALLY NEW CONCEPT IN WEDDING PHOTOGRAPHY …
ALBUM EPOCA. 
Totally new, totally now, and totally Italian, Album Epoca is an Italian album line that’s revolutionizing the way professional photographers capture, preserve and package American weddings. Available only through Albums Inc.,
Album Epoca combines gorgeous, hand-assembled albums with the best press-printed and photographic quality photobooks and photo accessories all in one unforgettable package. A package that provides brides with more options, and photographers with more sales. It’s a concept that demands and deserves your full attention, so click here to learn more!

NIK
SOFTWARE LESSONS

Click here to “sit in” on some Nik software lessons to illustrate some of the basic filter application and enhancement techniques possible with Color Efex Pro 3.0, Nik Sharpener
Pro 2.0 and Dfine 2.0 software products. The lessons are available in both PDF and
video formats. In order to view the videos, please make sure Flash Player 8 or higher is installed on your computer.

JOHN
MICHAEL
HANNAN


Take John Michael Hannan, a high end photographer from New Orleans with a thriving business of 20-plus years in weddings and portraits. Add in Hurricane Katrina, the biggest natural disaster ever to hit the United States. What’s the end result? An amazing story of re-invention with lessons for us all. Just click here to see what we mean.

Announcing Nik Software Viveza™, color control revolutionized for Adobe® Photoshop® and Photoshop® Elements. Viveza is powered by U Point® technology for direct on-image editing, the most powerful and precise tool available to control light and color in photographic images. For the first time, corrections and enhancements can easily be made without the need to create complicated selections and layer masks. Viveza will definitely change the way you edit your pictures. Want to know more? Click here!

THE IDEAS
HAVE IT!
How One Simple Request Generated Lots and Lots and Lots of New Product Suggestions.

It was a simple idea. Pete Cardello, president of Albums Inc., wanted to talk to his customers (all 250,000 of you!) He wanted to reach out and start an ongoing dialogue that wouldkeep him in touch with his favorite folks,professional photographers. More specifically, he wanted to hear about the new products or services his customers wanted Albums Inc. to offer. So he wrote a blog asking for ideas and offering a $100 gift certificate to boot. Boy, was he surprised by the response! Want to know what ideas came his way? Click here to find out!

DIGITAL MADNESS
Understanding and selling the REAL advantages professionals have over
those that shoot and burn.
By John VanSteenberg, PPA Cert.

This two-part article should prove invaluable to you! It is written by John VanSteenberg, a PPA certified photographer and employee of Tamron USA, working with many hundreds of diverse professional studios. The article explores, in part one, what different wedding customer segments want, and in part two, how to sell to them. Click here to read part one!